Challenge
Offering health coverage and services to expats, locals, and digital nomads, Allianz Partners health line of business develops informative and engaging content across health, wellness, nutrition, and travel topics.
For a long time, they focused on traditional content and event marketing, like blog posts and in-person meetups. As with many organizations, the health line of business’s shift to a video-rich strategy started in spring 2020.
“Not even a few months after I started, all of our in-person events were cancelled due to Covid,” says Genevieve Deschenes, Content & Event Specialist. Calling off events worldwide meant she and her team had to quickly rethink their approach to educating their audience.
Yet no one on Gen’s team had extensive experience in producing video broadcasts or content. “We never had an in-house video team looking after our strategy,” she says. “We were creating written content, and then we were tasked with translating it into video formats for social, newsletters, and our website.”
“My team is based in Dublin, I’m in Croatia, and we work with colleagues in Dubai and Australia. Sometimes our collaboration can be messy, but with Vimeo, we have everything in one place.”
Genevieve Deschenes, Content & Event Specialist
