Customer spotlight

Axalta leverages Vimeo to train its global workforce

Offering a number of refinish, mobility, and industrial applications, Axalta is a global paint and coatings company that began in 1866 and has been evolving ever since. The Axalta team has over 100,000 customers and 140 countries and supplies 13 of the top 15 auto manufacturers worldwide.

13,000 employees

140 countries

100,000 customers

Challenge

“Prior to 2016, our company had been training Refinish technicians the same way for 10 years or so, in the traditional classroom setting,” says Roberto Ayllón, Refinish Distance Learning Manager at Axalta. But as the company continued to grow, the training status quo wasn’t meeting Axalta’s business needs. “Technicians don’t always want to travel to our training centers, it’s not a ‘one-size-fits-all’ for our diverse group of learners,” adds Roberto. “What we started to do was take the same great classroom content and make it available online.”

But when it came to finding the right platform, the Refinish training team quickly discovered that all platforms are not created equal. “If our instructor was demonstrating the use of a spray gun — which requires a certain finesse of a wrist roll — on a standard webinar platform, we’d experience frame skipping,” explains Roberto.

“Vimeo's high-fidelity video and audio quality is essential for showcasing  the nuances of our refinishing techniques. Our customers can now see every detail, from the way a painter holds a spray gun to the precise air pressure used.”
Roberto Ayllón, Refinish Distance Learning Manager

Solution

“We found that missing those fractions of a frame was a huge deal for our painters, as they could be missing important learning points.” So, Axalta turned to Vimeo Enterprise for a solution that was high on quality and low on effort. “We are able to get a much higher quality video product using a platform like Vimeo compared to traditional webinar software,” says Roberto.

In addition to the high quality of video, “Vimeo allows us to connect our training team with customers around the world in real-time. This reduces the need for expensive travel and logistical hurdles, saving us significant time and resources," Roberto shared. “We have been using Vimeo’s live streaming tools for the last eight years, to conduct classroom instruction and theory directly to the autobody shops we serve."

The Axalta team continues to make leaps forward to ensure their customers are getting first-class training. With the introduction of Vimeo AI tools and translation, Axalta will be able to unlock an even better learning experience for its global customers.

Axalta is looking forward to evolving its live training with a focus on accessibility. Roberto tells us he’s excited for Vimeo’s AI translations , knowing that up to 29 languages can be shared instantly in their native tongue is a huge game changer.

Outcome

Axalta still relies on live training sessions to keep its customers up to date, but it’s also begun unlocking the power of a library of internal content that is organized and easy to use.

“Vimeo allows us to have our video content live in a bunch of different places, like in LMS, within an e-learning module, on a website, or even in a specific video catalog. And, if we have to make a change to the video, we only really have to make the change in one place because it’ll spread from there. We found that to be an amazing thing for our workflow.”

By hosting all of its content in one hub, Axalta is also able to reuse and recycle content. What may have started as a live virtual training can be cut down and used in an on-demand eLearning module that someone could take on their own time. We like to provide all different tools to our customers,” Roberto tells us.

And with the addition of Vimeo’s AI tools, Axalta can also quickly and easily make its trainings available to customers across the globe in many different languages. According to Roberto, "Vimeo's AI capabilities, particularly around translation and accessibility, will be instrumental in our global expansion efforts. We'll be able to reach new markets and customers without sacrificing the quality or effectiveness of our training content."

"Vimeo's AI-powered tools will help us streamline our customer-facing processes, from registration to content delivery. Features like AI-powered captioning will make our training accessible to a wider audience, no matter where they are or what language they speak."

Roberto AyllónRefinish Distance Learning Manager

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