Every organization’s most valuable resource is its people.
When employees are engaged in their work, they can establish a foundation for sustained long-term growth. But when employees are disengaged, they can actively cost their employer money. According to 2023 research from McKinsey, the estimated cost of employee disengagement at a median-size S&P 500 company is $228 million per year.
Video is a powerful tool for enabling and encouraging employee engagement. Organizations that create and distribute video make it possible for remote workforces to connect on a deeper level. Internal communications teams use video to both inform and inspire their employees, reinforcing the company’s vision and providing employees with the knowledge and encouragement they need to succeed.
More than 10,000 leading businesses choose Vimeo for their video strategy. Let’s look at how a few industry leaders — from a popular retail chain to an innovative software company — rely on Vimeo to keep their employees engaged and productive.
Rite-Aid
With nearly 1,300 stores in 16 U.S. states, Rite Aid is one of the nation’s most well-known drugstore chains. Rite Aid employs more than 50,000 people, and connecting with their associates on a large scale has been a historic challenge for the company. That challenge became a crisis when the pandemic forced them to move away from their traditional in-person employee events.
Rite Aid turned to Vimeo to begin producing a series of virtual town halls for their associates. The company’s focus was on quality: rather than relying on video conferencing tools with poor streaming performance and a lack of branding, Rite Aid chose to invest in Vimeo’s unparalleled production values.
Rite Aid recognized that the virtual town hall format would allow for levels of engagement that were previously impossible at in-person events. Using Vimeo’s live chat and Q&A tools, Rite Aid’s leadership has been able to foster communication with viewers throughout every virtual event. As a result, employees now look forward to video content and live streams from the company’s leadership.
“Now people want to do this every day! Employee feedback has been amazing, and viewership percentages have been high,” said Strella.
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“Our first town hall on Vimeo was a pivotal moment that allowed us to reach more associates than we ever could through live, in-person events.”
Jamf
Over the last two decades, Jamf has grown from a Wisconsin-based software startup to a publicly-traded tech company with more than 2,500 employees. That rapid growth was driven by their innovative, highly engaged workforce — something that was baked into the company’s DNA from Day One. Since Jamf’s founding, the company has used its weekly all-hands Jamf Report to connect with employees and foster engagement.
As Jamf brought on employees across a range of different time zones, the company needed to transition to a virtual format for the Jamf Report. Jamf chose Vimeo for its combination of quality production, seamless distribution, and reliable security. “SSO was a big factor for us, considering that we regularly use the Jamf Report to talk about internal only company news,” said Merlin Gulick, videographer at Jamf.
Vimeo is now an integral part of Jamf’s internal communications and employee engagement strategy. The company leans on Vimeo for pre-production and streaming of each week’s Jamf Report, as well as for organization of internal video content — making it easy for employees to find the content they need at the right moment. This organization is particularly valuable for employee onboarding and for those who need to catch up on specific training materials. “If you’re out of town, or a new employee getting up to speed, [our] department-specific videos are now easily available in an archive,” said Gulick.
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“By investing in Vimeo, we empower our team to communicate, collaborate, and succeed together.”
Digital Realty
For Digital Realty (DLR), their business begins and ends with their global footprint. DLR offers data center, colocation and interconnection solutions for a customer base located across more than 25 countries and six continents. Supporting those customers are more than 3,400 employees logging in from every corner of the world — from Dallas to London to New Delhi to Singapore.
DLR previously relied on written communications to connect employees, but the company’s internal communications team recognized that video could help uplevel their teambuilding and executive communications. DLR turned to Vimeo for content creation and management — within the first six months of using Vimeo, DLR created more than 330 videos for everything from product updates to company-wide activities.
That sudden burst in content creation was the result of Vimeo’s easy-to-use platform. “Vimeo’s user-friendly interface helps you to easily create something without needing external editing software,” said Mitchell Kienhuis, communications and events coordinator at DLR.
Above all, DLR’s transition from written content to video has allowed them to ramp up the human element of their internal communications. “Video is the great connector. With so many people being in so many different places, it’s the perfect way for us to add a human element to the work we do,” says Paige Turner, senior manager of global employee communications at DLR. “People want to feel valued and represented, and our video content allows for us to do that.”
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“We use Vimeo for all our video internal communications, and our people have loved watching our content. Vimeo has been massively transformational for us.”
Boost employee engagement and productivity with Vimeo
Employee engagement is essential for a thriving business, yet it’s easier said than done for company leadership. A 2023 survey from Gartner found that just 31% of employees report being engaged and energized by their work. An organization must do the difficult work of connecting with their global workforce to increase engagement — and boost productivity in the process.
Video fosters employee engagement by putting a human face and personality to a company’s internal communications. More than 10,000 businesses use Vimeo to enable their video strategies. To discover how Vimeo can help transform your company’s internal communications strategy, contact us to schedule a demo.
