"In order to do more of the type of work that I want to do, I have to make it," says filmmaker and creative director Scott Lazer.
"I think people don't mind being marketed to or advertised to if they enjoy it," says Amplify's Executive Creative Director Alex Wilson.
“There’s huge value in high-end storytelling, but product videos and creative marketing are just as important for your success," says filmmaker Mike Rogge.
Debut writer-director Greta Gerwig shares insight into the making of Ladybird, and offers industry advice.
See how our video platform is helping real people with real challenges.
Asana’s Head of Brand Marketing discusses increasing brand engagement in a new and relatable video campaign.
We caught up with the motion flicture curator to find out how his new horror short came together.
Get a behind-the-scenes peek at this successful crowdfunding campaign.
"If we don’t make the audience cry, then we’ve failed,” says filmmaker Goh Iromoto, who brought the ad to life.
“Our biggest aspiration was to act like a consumer brand; to bridge this emotional gap that is missing," says Olga Andrienko, VP of Brand at Semrush.
“We’ve put a lot of time into making sure we have a streamlined, consistent process,” says Lucas Santo, Shopify’s Senior Creative Lead of Brand & Audience.
From generating new visual languages to opening up opportunities for solo creators, creatives of every stripe are using AI to push the bounds of art.
“Self-doubt is huge," says Laurel Parmet. "The time that you spend thinking, ‘Ah, I can't do this.’ You could be using that to create.”