Customer Spotlight

How Paychex increased internal reach by 10X (in less time) with Vimeo Enterprise

Paychex is a leading provider of integrated human capital management solutions for payroll, benefits, HR, and insurance services. Established in 1971, Paychex serves approximately 740,000 businesses in the U.S. and Europe.

16,000

global employees

39

office locations

10x

increase in internal reach

Challenge

Serving an estimated 1.4 million worksite employees throughout the U.S. and Europe, Paychex knows the importance of finding sustainable, scalable solutions to keeping people in the loop. “We are a full-service HR company,” says Creative Services Manager Joel Basa. “If you think of anything HR-related, we have an offering for that.” Traditionally, Paychex relied on dotting the calendar with in-person summits in order to connect executives and align on quarterly and annual goals. Then, life changed. “With COVID, we had to pivot to do things virtually,” says Joel.  “One of the biggest gaps we had was finding a technology that could reach many employees, with numbers in the thousands.” 

When it came to keeping internal communications on lock throughout the year without in-person touchpoints, Joel knew they’d need a user-friendly interface for executives to make contact with the rest of Paychex’s employee base.

“We needed technology that would help us get support messages out from key leaders and make it engaging. That’s when we started looking at solutions like Vimeo.”
Joel Basa, Paychex's Creative Services Manager

Solution

“One of the pieces of feedback prior to COVID, was that critical messages were not being disseminated,” says Joel. “Paychex has around 16,000 employees, and getting that information is super important.”

Now that they’re equipped with a solution that’s simple to use and super secure, Paychex has fully pivoted to virtual events in 2021, trading in flight and hotel conference rooms for live events that can be produced from a living room. 

“We use Vimeo  as our streaming platform and utilize all of the engagement tools, chat, and Q&As, to broadcast in HD,” says Joel. The result? A 10x increase in internal reach, without an increase in spend.  “For our leadership conference, that used to be a 150-person event. This year we opened it up to 1,500 people,” adds Joe.

"Vimeo had made it much faster for us to package up that information and send it through the ranks of the organization."

Joel Basa, Creative Services Manager

But it wasn’t just the simplicity of going live that drew Paychex to Vimeo’s Enterprise solution, it was the security and scale. “Vimeo was differentiated from other platforms because of the security,” adds Joel. “We were looking to integrate from an enterprise level, and SSO was a critical component. Vimeo offers that.”

Outcome

With the ability to to easily capture and disseminate info by using video for internal knowledge sharing, Paychex is not just seeing their live stream viewership that’s shot off the charts. “Our company engagement and awareness of our strategies have gone up,” Joel says. “It’s definitely an improvement on our previous methods.” Speaking of improvements, Joel says  Vimeo’s increased capabilities have even helped his team embrace a little innovation in their internal comms. 

“What Vimeo really did for our team was boost our creativity,” adds Joel. “Because we could share content in HD, we were sharing marketing ads, commercials, and Q&As to build engagement and have a dialogue. Vimeo gave us all of those capabilities and allowed us to think a lot more freely versus other tools that were at our disposal.”

“We now have a larger reach with zero additional cost. Our company engagement and awareness of our strategies have gone up. It’s definitely an improvement on our previous methods.”

Joel Basa, Paychex’s Creative Services Manager

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