For global businesses, training and development are key to maintaining consistent brand standards and customer experiences regardless of where an employee lives and works. From restaurants to manufacturers to retail chains, global enterprises need to ensure that training content delivers the same message and impact throughout the organization. Video training content helps businesses maintain those consistent standards by establishing a company-wide culture and set of values.
Learning and development (L&D) doesn’t just improve employee performance — it also boosts employee satisfaction. According to LinkedIn’s 2024 Workplace Learning Report, companies with a strong learning culture saw a 57% increase in employee retention. That increase to retention can have massive financial and operational benefits, particularly for global organizations with tens of thousands of employees.
That’s why more than 10,000 of the world’s leading businesses trust Vimeo to create, organize and distribute training content on a global scale. Let’s take a look at a few of them to see how.
Stellantis
England-based auto manufacturer Stellantis is the maker of world-renowned brands like Chrysler, Peugeot and Fiat. Stellantis employs a worldwide workforce of more than 300,000 employees, which means they have to scale every aspect of their training in order to keep up.
Stellantis uses an internal L&D team, The Performance Academy, to build and maintain their library of training content. The Performance Academy has used Vimeo for more than a decade to underpin their video training strategy, and the company now embraces a fully online strategy for employee training and development.
“With face-to-face training, you have to replicate it 10 times with 10 separate costs,” says Phil Price, head of The Performance Academy at Stellantis. “With video, scalability has no limit, and we can reach retailers 24/7.”
With such a long-standing relationship between Stellantis and Vimeo, the two companies have grown together to create a best-in-class training experience. “As the learning and development sphere has grown, Vimeo has continued to develop its delivery methods, models, and reporting. We've really benefited from that," says Price.
View customer story →
“We’ve spent a huge amount of time looking at how people want to learn. Video-based virtual instruction is the future.”
Starbucks
In more than 33,000 locations around the world, you can enter a Starbucks and expect the same experience. That brand consistency doesn’t happen by chance — it requires attention to detail and precise execution.
Starbucks uses Vimeo to manage virtual training for more than 350,000 employees, ensuring your caramel macchiato is the same regardless of whether you’re in Seattle, Stockholm or Singapore. Eric Pokorny, a media content manager at Starbucks, relies on Vimeo both for video library management and for detailed analytics.
Vimeo enables Starbucks to use and manage a diverse range of content, from live-streamed training sessions to on-demand courses — all of which can be easily accessed and updated. Eric and his team can see how much of a video an individual has completed, ensuring that they’ve received the information they need to be successful.
With a completion rate of around 90% on some of their most watched videos, it’s clear that video has been an engaging medium to train their global workforce.
View customer story →
“We have a lot of videos, and a lot of use. If I didn’t have all of this in one place, in neatly organized folders, I don’t actually know how I would keep it all straight. I don’t think I could.”
Axalta
Operating for more than 150 years, Axalta understands how to adapt to change and evolve its workforce. The paint and coatings company operates in 140 countries and supplies 13 of the world’s 15 largest car manufacturers.
Axalta previously trained its employees — 13,000 worldwide — in a traditional classroom setting. As the company continued to grow, its learning managers realized that they needed a more scalable solution. But a technical industry like paint and coatings requires extreme attention to detail: if a video skips or buffers, the viewer may miss important details on how to use a piece of equipment.
Axalta relies on Vimeo because of the company’s unparalleled video and audio quality. Regardless of where the employee is located in the world, learning managers like Roberto Ayllon know that the video will stream smoothly and deliver the intended message.. And as Vimeo introduces new tools like AI translation and dubbing, Axalta will continue to evolve and deliver better training experiences for its workforce.
View customer story →
“Vimeo's high-fidelity video and audio quality is essential for showcasing the nuances of our refinishing techniques.”
Coles supermarkets
Managing a video library for L&D isn’t just a matter of keeping things simple for the viewer — it also needs to be easy for the people creating content and contributing to the library. For Coles supermarkets, with more than 130,000 team members and 1,500 locations across Australia, this became a serious challenge as the company scaled its video training program.
Coles previously relied on a learning management system (LMS) and native hosting tool for digital training, but they soon found that the system couldn’t keep up with bandwidth demands. The viewer experience was clunky and unreliable.
The retailer turned to Vimeo for hosting, which immediately cleared up the performance issues. Using Vimeo also simplified the process for creators and managers: the platform’s review tools and team member settings made it easy for stakeholders to create, review, and approve video content. “Because of our scale and volume, having flexibility to manage users and content is really important,” says Siva Kulasingam, digital learning manager at Coles supermarkets. “Vimeo’s review tools allows stakeholders to easily add notes and comments, which helps us when collaborating with SMEs and vendors.”
View customer story →
“Video offers us the ability to maintain consistency around the messaging we’re delivering…you don’t have to worry about things getting lost in translation.”
Ready to improve your employee training?
Training, professional development, and online learning are crucial for large enterprises, yet many fail to deliver the experiences their employees need. According to research from Gartner, less than half (45%) of employees say that the online learning their organization provides is relevant to them.
Thousands of leading brands trust Vimeo with the creation, organization and distribution of their learning content — ensuring every employee receives the right information at the right moment.
To learn more about how Vimeo can simplify a global video training program — including AI tools for translation and dubbing — reach out to schedule a demo today.
