Vimeo and ON24 are two video platforms that cater to different needs. Both platforms can be used for live streaming and virtual events, but they differ in their focus, functionality, and audience. Whether you’re a marketer, a content creator, or a team looking for streamlined collaboration and communication tools, understanding the key differences between Vimeo and ON24 will help you choose the best video platform for your needs.
What is the difference between Vimeo and ON24?
Both Vimeo and ON24 offer robust live streaming and virtual event capabilities. ON24 provides a comprehensive solution for personalized engagement, advanced analytics, and lead nurturing. However, if you’re looking for an end-to-end video platform that excels in video production and editing, Vimeo is ideal for straightforward, branded video and virtual event creation. Let’s compare the two solutions to see which live streaming and virtual event platform is best for you.
Vimeo vs ON24: quick comparison
If you’re looking for a video platform with easy-to-use tools for producing and editing videos, audience engagement, video collaboration, and content repurposing, this comparison table provides an overview of how Vimeo compares to ON24.
Live streaming and virtual event software comparison: Vimeo vs ON24
Live streaming and virtual event software streamlines the process of broadcasting live and pre-recorded events to viewers around the world. Both Vimeo and ON24 offer a range of capabilities that allow users to create live streams and several types of virtual events.
Vimeo live stream and virtual event platform overview
Vimeo provides three virtual event options (depending on your plan) — live broadcasts, webinars, and Vimeo Venues — each with powerful features and capabilities. These options enable you to host a wide range of events, such as conferences, fireside chats, virtual summits, panel discussions, and more, tailored to your business needs. As an all-in-one virtual event platform, Vimeo equips you with the tools to seamlessly create and manage engaging events, from registration to post-event marketing.
- Browser-based production studio. With Vimeo’s browser-based production studio, setting up and managing virtual events is simple and efficient. Our intuitive interface lets you create registration forms, set the language, schedule the start date and time, configure security and privacy settings, and manage every detail of the virtual event experience. You can even set up, run, and manage live streams from your mobile device.
- Reliable, high-quality streaming. Vimeo provides high-resolution streaming in 720p and 1080p, using adaptive bitrate technology to ensure optimal video quality based on your viewers' internet connection. Additionally, stream health monitoring tools alert you to any potential issues. For Vimeo Enterprise users, backup streams can be set up to guarantee a seamless, uninterrupted experience for live streams and virtual events.
- Simulcast to social platforms. Vimeo allows you to simulcast live streams and virtual events to popular social platforms like YouTube, Facebook, X, LinkedIn, and more, ensuring you reach your audience where they’re most active. With an Advanced or higher plan, you can also embed the live video player on your website for even greater reach.
- Event analytics. Vimeo’s virtual event platform offers a range of metrics to measure your event’s success, including live viewer count, peak viewership during the event, average watch time, and total viewing time. You can also track individual registrations and attendance. For interactive videos, if you have an Enterprise plan, you can track metrics such as hotspot interactions, clicks and touches, and clickouts from a hotspot or overlay.
- CRM integration. Vimeo seamlessly integrates with top CRMs and marketing automation platforms like Hubspot, Marketo, Mailchimp, and Constant Contact. Most integrations are available to users on Advanced Plans, while some are limited to Enterprise Plan users. Based on your plan and CRM platform, you can sync event registration forms, lead generation data, analytics, and more. These integrations also allow you to create branded registration forms, automate event invites and reminders, and nurture attendees after your event.
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On24 Go Live streaming and virtual events overview
ON24's Go Live solution allows users to create and host virtual events with minimal effort. It supports multi-session live streams, keynotes, networking, and breakout sessions. The platform includes tools for setting up event agendas, showcasing speakers, hosting exhibit halls, and fostering attendee interaction via live chats and breakout rooms.
- Backend production and management tools. ON24 allows you to stream engaging virtual events with tools to set up keynotes, breakout sessions, webinars, exhibit halls, sponsor areas, and networking lounges. ON24 Go Live provides a green room for presenters and moderators to rehearse, manage multiple speaker sessions, and interact with attendees through chat.
- Customized registration pages and form builder. ON24 Go Live allows you to create fully customized registration pages using a form builder that includes branding, promotional videos, abstracts, and speaker bios. You can set up an in-app registration page or link to third-party registration platforms.
- Event analytics. Collect detailed reports on registrants, event activity, and attendee engagement with ON24 Go Live. First-party data is integrated with ON24 Intelligence, offering a unified attendee profile across ON24 platforms that you can manage through a single dashboard.
- Engaging experiences. ON24 Go Live offers over 20 conversion and engagement tools to keep your audience connected with speakers, teams, and peers throughout the event. Create an interactive, multi-session experience with features like chat, polls, and breakout sessions. Attendees can engage through group chat, video chat, and networking lounges.
Webinar software comparison: Vimeo vs ON24
Webinars are powerful marketing tools for brands and businesses, but standing out from the crowd isn’t easy. Both Vimeo and ON24 offer helpful features to simplify webinar production and create engaging experiences for your webinar audiences.
Vimeo webinar platform overview
Vimeo’s browser-based webinar software allows marketers to easily host live, pre-recorded, or hybrid webinars for internal communications like onboarding and training and external communications, such as thought leadership and panel discussions. Features like automated workflows, a user-friendly production studio, AI-powered script generation, teleprompter tools, and customizable templates enable brands and marketers to deliver professional webinars without prior experience. With viewer- and event-level analytics and marketing automation integrations, marketers can effectively follow up on leads and optimize their strategy post-event.
- Host live or pre-recorded webinars. With Vimeo’s webinar platform, you can host live webinars, schedule them in advance, or run pre-recorded videos that simulate a live experience for your audience. You also have the option to create hybrid webinars, combining both live and pre-recorded elements.
- Edit and repurpose your webinar content. Vimeo’s robust video editing suite allows you to easily add chapters, create bite-sized clips, and make GIFs from your webinar content. Depending on your plan, you can also use AI tools to translate your webinar into multiple languages, edit videos by adjusting the text transcript, and generate summaries, highlight reels, and other assets to help you maximize the impact and ROI of your marketing efforts.
- Custom branding. Vimeo allows you to customize your webinars with your brand colors, logo, and custom graphics for a fully branded experience. Additionally, you can create lower-thirds to introduce speakers or display important information during your webinar.
- Webinar presentation templates. Vimeo provides a range of pre-designed webinar templates in styles like fireside chats, panel discussions, and thought leadership, making it easy for even beginners to create professional-quality webinars. Additionally, Vimeo offers a comprehensive library of templates for webinar invitations and signups, streamlining the entire setup process.
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ON24 webinar overview
ON24 offers personalized content hubs that engage audiences with on-demand webinars and multimedia assets. Like Vimeo, On24 allows marketers to create fully customized, branded webinar experiences. Their audience engagement tools, including surveys, Q&A, and related content, enable real-time interaction to qualify leads and accelerate the buyer’s journey.
- Audience engagement tools. Utilize surveys, Q&A, and related resources to engage audiences in real-time through ON24’s dynamic Conversion and Engagement Tools. You can also offer relevant content, such as product collateral, presentations, and landing pages.
- Customization and design elements. ON24’s customization and design elements allow you to showcase a consistent brand identity across all virtual events and webinars. You can customize your webinar console background, engagement tool icons, and window styling.
- Conversion tools. ON24 offers Conversion Tools with calls to action such as Contact Us, Book Meeting, Request Demo, and Start Free Trial, allowing your audience to express further interest.
- CRM integrations. Like Vimeo, ON24 integrates with leading CRM platforms, allowing you to sync event analytics data to guide your sales and marketing teams in further nurturing leads.
AI video features comparison: Vimeo vs On24
Both Vimeo and ON24 offer powerful AI tools, although they differ in their capabilities. Vimeo offers an AI script generator and a built-in teleprompter to streamline video creation, while ON24 offers AI tools for creating personalized experiences throughout the buyer’s journey.
Vimeo AI video tools
Vimeo's powerful AI tools simplify the process of creating videos in one take, enabling scalable video production. Our AI-driven editing features allow you to refine and polish your videos in just minutes.
- One-take video creation. Vimeo Standard users can harness AI to instantly generate video scripts from a brief description. With the integrated teleprompter, you can deliver your script like a professional, ensuring smooth and polished presentations.
- Text-based video editor. Vimeo's text-based video editor makes editing as easy as working with a text document. Simply highlight and remove filler words or mistakes from the transcript to instantly edit your video.
- AI-generated highlight reels. Enterprise Plan users can utilize Vimeo AI to automatically select the best clips and create impactful highlight reels and event recaps, potentially enhancing your reach and driving future sign-ups.
- AI-generated video details. Advanced and Enterprise users can leverage Vimeo AI to automatically generate key video details such as titles, tags, chapters, and descriptions, helping you save valuable time.
- AI dubbing. Vimeo AI can flawlessly replicate your voice, enabling you to produce video content in multiple languages with audio that sounds just like you. This feature is available to select Enterprise users.
On24 AI video tools
ON24’s AI video tools are designed with personalization in mind. The platform offers generative AI tools to repurpose videos into other content assets and analytics to track the audience journey across your resources. ON24 also offers an AI-powered copywriter to streamline tasks such as writing video summaries, emails, and subject lines.
- AI-driven personalization. With ON24, you can build audience segments based on persona, industry, engagement level, and more. You can tailor calls-to-action, relevant content, and personalized messaging for each segment across your ON24 webinars, content hubs, or landing pages.
- Customer journey analytics. ON24 allows you to track audience interactions across experiences to develop a comprehensive engagement profile at both the prospect and account levels.
- AI-assisted copywriting. SmartText, ON24’s AI-powered copywriter, can generate engaging abstracts, emails, and subject lines from just a few prompts.
- AI-generated content assets. ON24’s generative AI can automatically transform event presentations into a variety of content assets, including AI-generated transcripts, ebooks, and blogs. You can extract video highlights based on audience engagement and publish these resources in content hubs and landing pages.
Which video streaming and events platform is best for you, Vimeo or On24?
Vimeo and ON24 serve different purposes for live streaming and virtual events, with Vimeo excelling in video production, editing, and branding, while ON24 focuses on personalized engagement and lead nurturing. ON24 provides advanced engagement tools, content hubs, and conversion-focused experiences with personalized calls-to-action and analytics for detailed audience tracking.
However, Vimeo offers an easy-to-use, browser-based production studio, customizable branding, high-quality streaming, and the ability to simulcast to social platforms, making it ideal for streamlined video creation and distribution. Vimeo stands out for its robust video creation tools, including AI-generated scripts, video editing, and customization, making it better suited for marketers looking for a seamless, scalable video production platform.
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