When Vimeo launched nearly 20 years ago, we started with a pretty simple goal — make it easy for people to share videos with anyone, anywhere, without sacrificing quality or control.
In the years since then, the internet has evolved from a read-first internet to a watch-first internet. Today, 82% of all traffic on the internet is video, and marketers are taking note. What was once seen as a brand awareness play reserved for big brands with big budgets, video marketing is now the key to performance on nearly every channel.
At Vimeo, we’re committed to helping marketers engage their audiences and grow their businesses with the power of video. Based on feedback from our nearly 300 million users and more than 10,000 enterprise companies, we’re giving you the video power to help optimize engagement and increase conversions and brand loyalty.
Introducing Vimeo Marketing — for the first time ever, we’re giving you all the tools you need to:
- Have complete control over your viewer experience
- Efficiently edit videos with precision
- Easily distribute to maximize reach
With the power of Vimeo Marketing, marketers have more creative freedom to build something fresh, unique, and expressive. And who doesn’t want that for their audience?
Vimeo Marketing launches with some exciting new features — check them out below.
Unparalleled quality and control over your hosting
Hosting and management are the foundation of a successful video strategy. Vimeo has always enabled marketers to have complete control over their videos and brand experience. Home to more than 650 million ad-free videos, Vimeo is the leader in video quality, from being the first hosting platform to support HD video to offering an expansive lineup of video player controls.
Today, we’re giving marketers unfettered control over the look and feel of their videos, including:
Multiple audio tracks
Upload as many audio tracks to a single player as you want, and try descriptive audio, multi-language audio, and commentary tracks to unlock localization and reach a broader audience.
Multi-language auto captioning
Go global with automated closed captions in seven languages (English, French, German, Japanese, Korean, Portuguese, and Spanish) to engage diverse audiences. No manual transcription required.
New player customizations
Get even more control over the look and feel of your player with our expanded set of player customization controls. Add your brand logo, update your player colors, and toggle certain controls on or off, so you can give your viewers everything they need and nothing they don’t.
Easily create and edit with a video editor anyone can use
Vimeo can help anyone create videos that drive sales and inspire engagement. Our editing workflow has never been simpler, designed to unlock collaboration and maximize the productivity of your team — from creators to collaborators, everyone is welcome to participate in the creation process.
Our new editor lets you and your team edit your videos without ever leaving the platform. It’s intuitive and easy enough to use that anyone can create and edit videos, and without leaving the platform.
Featuring drag-and-drop footage, text, music or other audio, and more exactly where you want it — all at lightning-fast speeds with real-time preview while editing. Easily upload everything from brand videos and recordings, to webinars and live event content, then cut them into bite-sized, polished assets to repurpose on web and social. Paired with our AI-powered creation suite, these tools break down the barriers that have typically made video so difficult for marketers to manipulate.
Timeline-based editor
Our new editor offers similar control and flexibility to most professional-grade video editors but with the added benefit of never having to leave the Vimeo platform. Drag and drop video clips and audio tracks, and add text and graphics, all timed with precision.
Add multiple media assets in a single frame
The new editor also has split-screen effects and allows you to merge two (or more) videos or images on the screen at once. Easily drag and drop to resize the videos with your cursor.
More integrations to share videos anywhere and everywhere
Today’s marketers have to be everywhere to reach their audiences, which is why Vimeo has always been channel-agnostic. We integrate with social video platforms like YouTube, LinkedIn, X, and Meta, so you can easily share your video for maximum reach, without sacrificing high-quality, ad-free hosting.
Vimeo also integrates with industry-leading CRM platforms like Marketo, HubSpot, Salesforce Marketing Cloud, and Constant Contact, so you can incorporate your Vimeo videos into any campaign. Close the loop by tracking performance across every channel from one centralized analytics dashboard.
YouTube integration improvements
Vimeo’s YouTube integration enables you to publish directly, simulcast live events, and use ad creation templates designed specifically for YouTube. These updates mean you can take advantage of the capabilities seamlessly from our new publishing experience.
Updated CRM integrations
We’ve recently added support for Salesforce Marketing Cloud and will soon update our Hubspot integration — you’ll be able to access your Vimeo videos directly from Hubspot and quickly add them to campaign assets.
"From a marketing perspective, Vimeo is great for us because everything lives in one place and there’s no sharing of large files that take a long time to download. And once the video is done, of course, it’s really easy for us to share on social media and embed into websites."
Vimeo Marketing is available today on our enterprise and select online plans, with the new capabilities mentioned above becoming available before the end of the year.
