Vimeo (NASDAQ: VMEO) has always been at the forefront of video innovation. From pioneering support for high-resolution formats to embracing interactive video, we've consistently pushed the boundaries of what's possible. Today, we're thrilled to announce the launch of the Vimeo app for Apple Vision Pro, ushering in a new era of immersive storytelling with spatial video.
Spatial video is more than just a new format; it's a glimpse into the future of video consumption. By capturing the world in a way that feels more true-to-life, spatial video offers an immersive viewing experience that's impossible to replicate with traditional 2D formats.
But it’s not just for video pros; the technology has been integrated into the latest smartphones, including the iPhone 15 and 16 series, allowing anyone to shoot in spatial format and upload it to Vimeo – enabling them to leverage spatial video now or in the future. And, as more people continue to adopt the spatial video format, we’ll see more opportunities for businesses to leverage it in new, exciting ways, including:
- More immersive product demos, enhancing the way you showcase your product at trade shows or events
- Employee training and education experiences that make employees lean in and drive better retention
- Marketing campaigns that transport consumers into the content, providing more enriching touchpoints to drive engagements and, ultimately, sales
The Vimeo app is now available for download in the App Store for Apple Vision Pro.
“currents”
To celebrate the launch, we're thrilled to announce a special short film titled "currents," shot entirely in spatial format by one of our Staff Picks filmmakers, Jake Oleson. Check out the trailer and don't miss the opportunity to witness the future of spatial video firsthand when it premiers in November!
Just as we have for the past 20 years, Vimeo is committed to providing its customers with the tools and platform they need to succeed. By supporting this innovative format as it gains momentum, we're laying the groundwork for a future where video storytelling is more immersive, engaging, and impactful than ever before.
The Vimeo app for Apple Vision Pro is now available to download from the Apple App Store. If you're a Vision Pro owner, download the Vimeo app today to experience this incredible new format.
